What is YouTube, How Does it Work, and How to Convert Videos – 2024 Guide

The most followed television broadcast in history was the Apollo 11 moon landing on July 20, 1969, one of the most significant events in history. About 530 million people saw it.

In November 2018, a boy from Malaga, Rubius, gets several views of his videos that multiplies this figure more than thirteen times. I think that with this data, we don’t need more explanations about what we are talking about when we talk about this media.

It has turned the audiovisual media ecosystem upside down. Already at this time, in the US, during prime time, among people between 18-49 years old, YouTube, only in mobile traffic, surpasses any television network.

The variety of content and the possibility of choosing what type of content to watch, make it a medium with which traditional TV has it very difficult to compete.

Img source: pclab.pl

Millennials and teenagers see it as part of their daily social experience. They watch videos, share videos, and get involved with the content in a way they could never do when they watch television.

On the other hand, it is lovely and easy to consume channel; for the vast majority of the public, it surpasses the “traditional” text-based Internet channels, such as blogs.

As you can imagine, this also means that having your own channel has enormous professional potential. It is no longer just a fun entertainment tool; it has become much more than that. This media is a potent professional tool that you cannot ignore. Therefore, in this post, I will explain what exactly it is and how it works from the perspective not only of the consumer but, above all, of a content author.

1. What is YouTube?

As a high-speed definition, one could say that it is a kind of Internet television on demand, although it includes live broadcasts and the possibility of performing Google+ Hangouts live.

Some key statistics

To understand the scope, here are also some key figures:

Img source: martechtoday.com

  • It is the second most visited website in the world (according to Alexa), just behind Google and ahead of Facebook.
  • The closest competitor in his niche (Netflix) is ranked 27th in the previous ranking.
  • Its search engine is the second most popular search engine in the world after Google, far ahead of Bing and Yahoo.
  • On this media, you can see more than 5 billion videos a day. That is equivalent to an average of 5 reproductions per day per inhabitant of developed countries.
  • Among millennials, 2 out of 3 prefer this media to television.

YouTube channels

The great novelty that this media contributed was that everyone could have their TV channel and, also, completely free. It’s as simple as creating an account.

Here you can see how easy it is to do it:

Other users can find these videos mainly through Google, YouTube’s search engine, and channel directory, where you can browse themes (music, entertainment, beauty and fashion, science and education, etc.).

Social network

Img source: vg247.com

The other big news was the social network facet of this media. It is often referred to as a social network even more than a video hosting site.

Users can interact, “like” or “dislike” votes, share videos, comment on them, and subscribe to another user’s channel.

In fact, in particular, the number of subscribers, as in other social networks such as Twitter or Instagram, is synonymous with the success of a YouTube channel. That’s why and because subscribers are a significant source of traffic, I recommend you learn how to get subscribers in the post above.

2. How does it work?

The operation is effortless. It is a simple cloud service, similar to Gmail that allows you to create an account with your YouTube channel. Once your channel is created, you can upload your videos in virtually any modern format.

Your videos can be public or private; you can group them by sections (they would be something like tags) and playlists (useful for concatenating several videos, for example, of a course) and little else.

With a little skill and some tricks you can get amazing results even with a device as simple as a smartphone that supports HD video such as an iPhone or a mid-range / high-end Android phone and editing software such as iMovie (Mac) or Movie Maker (Windows) as free options or Final Cut as a more professional option.

On the other hand, if you want to make content that is based on screen recordings such as video tutorials that we do in Citizen 2.0, you also have a range of options available. The options range from free software like CamStudio or Screenr to professional software like Camtasia.

3. How to Convert Videos?

Img source: slate.com

Everyone knows that it is the most extensive channel on the network that allows the user to upload videos and create their channel. It offers free online streaming for the user to watch online videos. And if you are using Mac you can even download videos using airy-youtube-downloader.com. Many users want to save videos to MP4 or even MP3 format on their devices. Well, how?

You can use a free video converter called IOTransfer 4 to convert downloaded videos to MP3, MP4, MKV, and more other formats.


Thanks to the Internet, this media, being the most significant video hosting and sharing site. It allows people to watch videos on their mobile phones. However, if you wish to save music on your phone but cannot find any options, then try out IOTransfer 4.