Running a Sustainable Business in 2024

In recent decades, the public has become increasingly more concerned about climate change and carbon output as they continue to skyrocket without signs of slowing.

As a result, many have grown weary of the drain businesses have on the environment, leading some consumers to boycott companies lacking a green initiative. Fortunately, forward-thinking companies can adopt sustainability practices to lessen their carbon footprint and satisfy concerned customers.

Sustainability is a practice designed for meeting your business’s current needs without compromising future generations’ ability to meet their own needs. So, how can companies implement sustainability practices as part of their business model in 2024? You might be surprised at how many options exist.

Look for ESG-minded investors

ESG stands for “environmental, social, and governance.” These factors represent crucial factors investors might consider outside their financial interests. ESG-minded investors will likely have a keen interest in investing in businesses with sustainable models.

By using platforms like FigBytes, you can easily find ESG data insights to help ensure the right investors look toward your business.

Evaluate your business’ environmental impact


All businesses have an environmental impact— and knowing said impact can make planning for a sustainable future a simpler process.

For example, look at your electronic use, carbon output, supply line, and physical waste, seeking out areas where you can reduce your waste output.

Additionally, switching to solar, going paperless, and adding a composting option to your garbage are all ways your business can contribute to a better environment.

Address transportation issues

Transportation is one of the first areas you can look to find ways of encouraging sustainability. Whether it’s reducing employee commutes or limiting output delivery services, you can significantly lower your carbon footprint with thoughtful changes.

For example, you can research and hire companies that only diesel-fueled of use electric trucks to cut back on your supply line impact. Likewise, you can offer rideshare or shuttle options for your staff to reduce exhaust pollution.

Make sustainability a priority

If you’ve always done things a certain way, the thought of changing practices might be a tough pill to swallow. However, shifting your thought processes towards prioritizing business sustainability may take less effort than you think.

Of course, embracing sustainability might mean adjusting your business strategies somewhat. Still, once you get in the habit of viewing your business through a lens of innovation and sustainability, it’ll become easier to put your ideas into practice.

Make your community a priority


Regardless of whether your business is large or small, the surrounding community is vital to ensuring sustainability. Your presence will affect the community, so you should consider the locals’ wants and needs when building your sustainable business model.

You can become an ethical corporate citizen by engaging with the locals, patronizing small businesses, and seeking community members for employment opportunities.

Mind your finances

A company’s bottom line is often critical in many business decisions. While understandable, you should also mind how sustainable your current finances are when developing a business plan.

Examine outside resources, delivery costs, staff, and materials to determine where you might be hemorrhaging money and where you could stand to strengthen your budget. For example, if you can cut back on paper use, you can redirect that money toward new ways to go green.

Look to your competitors

Intelligent business owners always keep their eyes on their competitors. If you’ve noticed your local competition shifting toward a more sustainable business model, that’s all the more reason to follow suit.

Ultimately, the more businesses that practice sustainability, the better. Although you don’t have to go into business or even collaborate with your competitors, modeling or improving on their sustainability practices is an excellent way to give your own business a boost.

Focus on staff satisfaction


Sustaining your workforce is a crucial step in creating an environmentally sustainable business. You want a team of workers who are in it for the long haul to help positively impact the environment.

So, you should focus on finding strategies that engage your staff and encourage them to stay on board. For example, offering good health benefits, competitive pay, flexible hours, or family leave are excellent ways to keep loyal staff by your side.

Research the best sustainability tactics

Sustainability tactics change regularly, so it’s imperative you keep up with the shifting tides. Companies are constantly finding new ways to be socially, environmentally, and financially sustainable.

Keeping up-to-date with the latest research is the best way to ensure your business’s sustainability model is always robust and effective.

Tap into local and industry needs

Establishing a good reputation with locals is essential, but tapping into your region’s needs is also critical. For example, does the surrounding area suffer from excessive pollution? If so, focus on how your business can minimize or eliminate your contributions.

Another example would be working to protect endangered species in the area. You could invest some of your profits into sanctuaries so the locals will see your dedication to the region, not just your bottom line.

Embrace company diversity

Many companies consist of a homogenous group of decision-makers at the top. While like-minded thinking can get a job done quicker, it doesn’t always mean a job well done.


By embracing diversity and encouraging outside-the-box thinking, you’ll be able to develop and implement sustainable business practices. Bringing in employees from different backgrounds with unique perspectives is often the lifeblood of positive change.

Create a cohesive long-term vision

As a business owner, it’s vital to understand that sustainability isn’t a one-and-done process. Instead, it’s an ongoing pursuit that will likely never end.

Sustainability requires consistent dedication and practice to remain environmentally responsible. So, to ensure your practices continue into the future, create a detailed, long-term vision for your business’s sustainability.

Wrapping up

Creating a sustainable business in 2024 is much easier than in years past. An appreciation for innovation, boundary-testing, and focusing on the needs of those around you will allow you to paint a clear sustainability plan.

Once you have an objective in place, you can begin to take action steps, adjusting as you go, to build a brighter, greener future.