3 Technology Tips for a Better Fundraising Strategy – 2024 Guide

Choosing to help others with a fundraiser will not only help you feel better as a person, but you will also be changing the lives of hundreds and even thousands of people. It is said that this thing will give you fulfillment like nothing else, and the fact that you make a difference will put a smile on someone else’s face. The statistics have shown that in the past decade, charity events have become more and more popular and in the past year alone, the online campaigns have grown almost 15 percent. More than 40% of all the money raised has been allocated for natural disasters and it is said that more than half of the people who’ve given money once, will do it again. If you want to become part of this world, and if you want to do things that will help others, you need to have a good strategy.

Unfortunately, not every campaign ends up with great results, and the people who are responsible for the event usually ask themselves what could’ve they done to make the whole strategy more successful. In this 2024 guide, we are going to give you some technology tips on how you can create a better program, and what you can do to attract more donations. The first tip we are going to give to you, even before we get to the main part is that you need to be creative and different. Show the people who give the donations you are thankful and you can do that in a unique way with paver engraving and showing their brand’s name off.

1. Optimization

Source: anglicaresa.com.au

This is the first thing we are going to talk about, because, as we mentioned, online campaigns are experiencing a lot of growth. People want to be able to make their donations online, and it is a known fact that this is the easiest way.

If you want to allow more people to be a part of your campaign, you have to let them do that with ease. Focus on the most important thing first – is your website easy to access and would donors have an issue when they want to make their donation? How complex is it and how clear are the things? You should also think about the steps required to submit the gift and if people would need to do a lot of things to get to the end. Know that when you optimize your page, you need to use the right colors, and you may even incorporate the logos of the biggest brand donors on the website.

You can also create graphs so that people can see how many others have been a part of the program, how much money you have raised, and how much more do you need to make your goal happen. This will motivate them, and it will give another reason why they should make the donation.

2. Gifts and appreciations

Source: bandt.com.au

Everyone wants to feel appreciated when doing something good, and even though we just do things because it will help others, we still want someone to thank us for it. Everyone will say that they don’t need anything in return, but it is human nature to want everyone to know that you care for the environment, the animals, or other people.

You should use this to your advantage, and you should show your donors that you are thankful for what they are doing. When you make a good strategy, and when you create a good campaign, you will be able to attract more big names. One of the things that the smartest fundraisers do is show off the names of the biggest donors. Engraved bricks and personalized pavers are a way for the companies to get free marketing, and for you to attract more donations.

According to Polar Engraving, engraved bricks are a tool that is commonly used in fundraising and it seems like it is working. The next time you are in a library, try and notice the personalized bricks and see if you can find the name of the donors there.

This does not mean that you have to change the look of the whole space, but making one small gesture will help you attract more people. You can also prepare some small gifts for those who donate and show them that they are not forgotten.

3. Create a good campaign

Source: philanthropyu.org

Nothing would be possible if people don’t hear about your charity event. If potential donors don’t know that you are having a fundraiser, they won’t come to you or help you raise any money. You need to utilize technology and get more people interested in what you are doing.

The easiest way to do this is to be present online. Use social media pages to let people know what you are doing and why you are doing it. The great thing about social media is that it is free and accessible. You can choose if you want to spend some money on sponsored posts or if you want to do organic marketing.

One amazing thing about charities is that people will share your posts just because you are a non-profit organization. You should do everything you can to give out information about why a place, a person, or a group of people are in need of additional funds. You need to express your goal, and to tell others why their money will make a big difference.

Source: wealthengine.com

Be present online, and use the latest technology to let more people know about the event. Make sure you start the campaign and the whole process of informing at least one month before the actual date. This way you will give everyone enough time to prepare, and maybe even raise more money than they originally planned.

No matter if you choose to write the names of the biggest donors publicly, if you choose to thank them with engraved pavers or if you are just going to thank them in person, know that you need to show your appreciation. Utilize the technology, and know that it can make a huge difference in your campaign. Do everything you can to attract more donors, and know that many will be thankful for the things you are doing right now.