Thinking About a New Marketing Strategy? Here is All You Need to Know About Facebook Videos – 2024 Guide

Facebook has been around for a long time and as you know, nowadays, companies have started using this platform more often for promoting their businesses. And, if you are looking for a platform that will allow you to display your promotional videos, as well as engage with your loyal audience in a better way, you should steer away from YouTube and start using Facebook as a marketing strategy.

In the text below, you will learn about some of the best Facebook video marketing tricks, and some of the things that you might want to use for your videos. Let’s take a closer look:

Best Marketing Tips and Tricks

Of course, there are more complicated tips and tricks that you can use, however, the ones mentioned in this article will definitely help you gain more views and increase the sales for your company. The tips you should consider implementing include:

1. Impress In The First 5 Seconds

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The first thing you will want to focus on is to impress your audience within the first 5 seconds of them viewing the videos. Now, if you are a makeup company, your video might not be “shocking”, but you might want to awe your audience with it. It is actually quite easy to achieve this, all you will need to do is be creative, funny, and interesting. And, whatever you choose, ensure that it catches the attention of your audience in the first 5 seconds.

Did you know that you can lose most of the people watching in the first 25 seconds of the video? Simply because it is not interesting enough? Yup, you read that right. And that is why you will want to maximize the potential videos have. Hence, ensure that you produce something interesting in the opening of it that will keep your audience occupied and interested.

2. Create Compelling Stories with Facebook’s 360º Video Feature

Did you hear about this feature before? Well, if you did not, now is the time to start using it. Facebook presented this feature as a way to present VR as a social interaction tool. And by using it, you can provide a better experience for your users.

As people pan, rotate and interact with these videos, they can gain more insights into how a product looks like, what it does, and how can they use it. It is an interesting way to present your products/services and to bring your audience closer to them.

3. Post a Video on Your Business Page

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When you create content that your customers love, they will definitely share it with their friends – which is an option YouTube does not allow. And by doing so, you will increase your audience numbers – and the popularity of your page. If you have created a video about a specific item, service, or event, you should feature in either in your about section or you should pin it to your page. By doing so, people will more likely click and play the video, as well as share it with their friends on this platform.

4. Upload Directly to Your Page

It is always better to share a video directly on Facebook than posting a link to your YouTube video. And if you were wondering why is this, the answer is pretty simple – people are more likely to watch a video posted to Facebook than open a link to YouTube.

However, it is worth mentioning that some people upload the videos to Facebook and then want to upload it on YouTube – but the problem is, they cannot find the video they posted in their files. Well, you do not have to worry about that anymore since the Internet has a solution for everything.

According to the experts from, you can now easily download your videos directly from Facebook, and the process is rather simple. It includes you just pasting the link of the video to a convert and that is about it. Hence, if you have lost the original video, you can simply download the same one by using a Facebook video downloader.

5. Give Additional Information About the Video Your Posted

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People will probably watch your video if you give them more information about it and about what they should expect from it. Of course, you do not want to explain everything, but it should make them interested in the content you posted. Try to provide them with some context to the video you posted and set expectations! It is what will make them intrigued about the video in the first place.

6. Add a Call-To-Action

One of the best things about posting videos to Facebook is that you can implement a call-to-action. After all, getting people to do something is the number one purpose of advertising. Most individuals do not know how to add a call-to-action, but, it is quite simple. Actually, it appears by itself as soon as you post it. It will appear under your post and you can choose between several options including the “shop now”, “learn more”, and “book now” options. There is also an option to “view more” which will redirect your users to other videos you posted.

7. Create Ad Campaigns to Gain More Views and Engagement

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Your number one goal should be getting more organic views. However, since there are thousands, if not millions of videos posted to Facebook every day, you might easily get lost in the sea of companies and people who are trying to promote themselves. But, by using ads, you can boost the views on videos. By doing so, you can target your audience, as well as people who are not included in your network. It only takes 10 new people to watch your video to make it spread across multiple channels.


As you were able to learn, Facebook videos can offer a wide range of benefits to your marketing campaigns. Hence, now that you know what you can do and implement, do not waste any more time and start coming up with video ideas that can easily boost your outreach, as well as sales.